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A PLEDGE TO COMBAT AGEISM
#Expose Ageism encourages beauty, spa, and wellness companies to eliminate ageist stereotypes in their marketing and operations. We encourage progressive and inclusive companies to join us in combatting discrimination based on age.
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We pledge to promote positive aging for people of all races and ethnicities, abilities and disabilities, genders, religions, cultures and sexual orientations.
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We pledge to include representation of older adults in Diversity Equity Inclusion policies (formal or informal) that promote participation of diverse groups of individuals.
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We pledge to take steps to eliminate the phrase “anti-aging” from our product descriptions and marketing by 2025.
Who are we
Anti-aging is anti-living.
By 2030, 1 in 6 people in the world will be aged 60 years or over.
- World Health Organization
“Negative perceptions of aging take 7 ½ years off your life.”
“Individuals have become finely attuned, if not sympathetic to the challenges and prejudices faced by others, yet ageism persists as an accepted bias. ”
Author of The Super Age
“Ageism is prejudice against your future self”
Author, The Chair Rocks, A Manifesto Against Ageism
“Our ageist consumer culture loses nearly all of it's power over you when you decide that you look great the way you are.”
Founder/CEO at Growing Bolder
Ageism hurts us all. Join us in promoting positive perceptions of healthy longevity.
OUR PARTNERS
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