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#Expose Ageism encourages beauty, spa, and wellness companies to eliminate ageist stereotypes in their marketing and operations. We encourage progressive and inclusive companies to join us in combatting discrimination based on age.
  • We pledge to promote positive aging for people of all races and ethnicities, abilities and disabilities, genders, religions, cultures and sexual orientations.
  • We pledge to include representation of older adults in Diversity Equity Inclusion policies (formal or informal) that promote participation of diverse groups of individuals.
  • We pledge to take steps to eliminate the phrase “anti-aging” from our product descriptions and marketing by 2025.
Who are we

Anti-aging is anti-living. 

By 2030, 1 in 6 people in the world will be aged 60 years or over. 
-    World Health Organization

Becca Levy
“Negative perceptions of aging take 7 ½ years off your life.”

Becca Levy

PhD Professor, Yale University,

Author, Breaking the Age Code

Bradley Shurman, author of The Super Age
“Individuals have become finely attuned, if not sympathetic to the challenges and prejudices faced by others, yet ageism persists as an accepted bias. ”

Bradley Schurman,

Author of The Super Age

Ashton Applewhite, author of The Chair Rocks: A Manifesto Against Ageism
“Ageism is prejudice against your future self”

Ashton Applewhite

Author, The Chair Rocks, A Manifesto Against Ageism

Marc Middleton, Founder at Growing Bolder
“Our ageist consumer culture loses nearly all of it's power over you when you decide that you look great the way you are.”

Marc Middleton

Founder/CEO at Growing Bolder

Ageism hurts us all.  Join us in promoting positive perceptions of healthy longevity.


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